Abstract In this critical notice we review Bozickovic's recent proposal to settle two interrelated issues: (i) the issue of the cognitive significance of indexical thoughts expressed at a time in the face of difficulties posed by cases in which the subject either mistakes two objects for one or one for two different objects; (ii) that of the cognitive dynamics of temporal indexical thoughts in the face of difficulties posed by cases in which the belief seems to be retained while the proper adjustments fail to be made (that is, in cases such as Rip Van Winkle's). We argue that, despite its elegance and merits, the proposal falls short of accounting for the problematic cases in their full complexity. For one thing, the intended non-modal construal of Frege's Criterion of Difference promoted by Bozickovic does not block, in our view, the “proliferation” of senses brought about by the occasion-sensitivity of the individuation of demonstrative thoughts. For another, the proposal fails to appreciate the need for the subject to have an adequate conception of the object of her thought when it comes to orienting herself in space and time. That being so, we take it to be unfit to settle (ii).